ABOUT

The Red Button on your TV Remote allows viewers to access interactive services from a television channel. The BBC and other broadcasters encourage viewers to press red to trigger an interactive application.

Red Button '06 is the first live industry event to show-off the next generation of interactive services – and the developers, artists, and engineers who create them.


• See innovative, interactive, software-enhanced and participatory – applications
  
• Test drive programming that leverages the power of digital and IP-driven distribution platforms for an entirely new era in TV entertainment.
• Meet your partners and providers -- the people who will package, distribute and bundle innovative applications.



Red Button '06 is the first live event in the US to feature new interactive TV applications – to view, discuss and disseminate over all types of digital distribution – cable, satellite, IPTV networks, even mobile wireless.

Showcase -- and Show-off -- Your iTV App
The opportunities to build, partner and deploy Interactive TV applications are far-reaching: game show participation, polls, quizzes, voting in reality programs, customizing camera angles, T-commerce, emailing and text messaging other viewers, receiving free coupons at the touch of a button, and more!



Red Button ’06 brings together the leading industry minds to learn from one another, address the technical and business challenges, and opens the door for an enhanced TV experience to cable, satellite, mobile and telephone operators; advertisers, content producers; iTV applications developers; middleware and set-top box providers.

Be part of the revolution at Red Button ’06.